Research & Competitor Analysis

• Objective: Understand the landscape by analyzing the top competitors in the industry.
• Action: Identified weaknesses in competitor sites related to user experience, mobile responsiveness, and SEO strategies. This helped us craft a tailored solution that would put Advanced Extraction Labs ahead of the competition.

Website Redesign

• Platform: WordPress with Elementor to ensure flexibility and ease of updates.
• Responsive Design: We designed the website to perform well across all devices (desktop, tablet, mobile), ensuring a smooth user experience regardless of the platform.
• User-Friendly Interface: The layout was simplified for ease of navigation. Essential information, such as service offerings and contact forms, was placed in prominent positions to increase conversions.

SEO Implementation

• Keyword Optimization: Extensive keyword research through SEMrush enabled us to embed high-performing keywords across pages, meta tags, and content.
• On-Page SEO: AISEO helped optimize meta descriptions, headings, image alt texts, and URLs.
• Competitive Edge: Regular updates and competitor tracking were employed to maintain and enhance the website’s ranking over time.

Content Strategy

• A consistent blogging strategy (five blogs per week) was implemented. Topics covered industry insights, company updates, and service benefits, all with a focus on increasing relevance and engagement.

Tracking & Continuous Improvement

• Google Analytics: This tool was used to continuously monitor the site’s performance and make data-driven decisions for improvement.
• Lead Generation & Engagement: Based on data insights, continuous adjustments were made to the content and layout to improve the user journey and increase conversions.